Innovation Management Practices And Benefit Of Innovation Management In The Accomodation Industry

Constant changes in the demands and expectations of tourists make the  tourism market structure changing and uncertain. Innovation, which is seen as a way to cope with this change and uncertainty, is perceived as the main source of competitive advantage and performance in the ever-changing tourism industry. In this context, accommodation enterprises try to differentiate themselves in order to survive and gain competitive advantage. This is only possible by implementing innovative activities. In this research, it is aimed to reveal the effect of innovation management practices of accommodation enterprises in Alanya on the benefit of innovation management. In the content of the research, the data were obtained by survey from 100 hotels with convenience sampling method. According to the findings obtained, accommodation enterprises implement service innovation. Decisions regarding innovation practices are taken by the owners and general managers. The competitive advantage of accommodation enterprises is determined by the quality of the service they offer. However, although the research and development department (R&D) forms the basis of innovation practices, it has been determined that most of the accommodation enterprises participating in the research do not have such a department. Finally, behavior-based evaluation has the highest impact on the benefit of innovation practices.