1 articles published in Fivezero Dergisi with the keyword "Innovation Management": Innovation Management Practices And Benefit Of Innovation Management In The Accomodation Industry
İHSAN KURAR, MUSTAFA KAVACIK
Fivezero Dergisi, 2022, Vol 2, Issue 2, Page 60-81
Constant changes in the demands and expectations of tourists make the tourism market structure changing and uncertain. Innovation, which is seen as a way to cope with this change and uncertainty, is perceived as the main source of competitive advantage and performance in the ever-changing tourism...
TurizmYenilik YönetimiAğırlama EndüstrisiTourismHospitality Industry
